I just find those adds funny....maybe because I see myself on the awkward position of the people behind the whole thing......The name of the medicine needs to match the purpose of the medicine....Lunesta; for making you sleep (maybe lullaby with siesta) Axron; for the ex-macho in you (ax with iron, perhaps)....subliminal messages hidden inside of the names???
Anyway, the funny part is that after all the tricky names, sob stories, soft music and smiles, they still have to list all of those horrible side effects and that quite often takes longer than the time describing the benefits of the medicine. lol.